If you can't beat 'em, buy 'em

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The Houston Chronicle attempted to whitewash its massive layoffs and cost reductions (coming about, no doubt, because of a decreasing revenue) back in October by promising exciting new products.

It doesn’t appear that the newspaper will be developing any new products or improving the current declining product.

Rather, the Chron plans on busting into the Spanish-language market via the acquisition route:

The Houston Chronicle has acquired the weekly Spanish-language paper La Voz.

Jack Sweeney, the Chronicle’s publisher and president, and Olga Ord

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Kevin Whited is co-founder and publisher of blogHOUSTON. Follow him on twitter: @PubliusTX