Chron spins circulation decline

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As predicted yesterday, the Chronicle‘s press-release-spin-posing-as-news article on the newspaper’s latest big circulation decline has been posted. Here’s the lede:

The Houston Chronicle is now the seventh-largest metropolitan newspaper in the nation on Sundays — up from eighth — the Audit Bureau of Circulations reported Monday, even as circulation declined.

Lemonade from lemons!

Here’s publisher Jack Sweeney’s spin:

The Chronicle remained the seventh-largest metropolitan daily newspaper in the nation, and home delivery circulation is up on Sundays, Chronicle Publisher and President Jack Sweeney said.

“We feel it’s the start of a home delivery growth trend,” Sweeney said.

“Our free, digitized information world has certainly put pressure on paid news products,” Sweeney said. “But there is still plenty of demand for a compelling local newspaper.”

There is. And we remain hopeful that in this woefully poor written-word town, Philip Anschutz will eventually deliver one!


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Kevin Whited
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Kevin Whited is co-founder and publisher of blogHOUSTON. Follow him on twitter: @PubliusTX