E&P: Chron circulation declines 3.6% over last six months

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Editor & Publisher is reporting that the nation’s major newspapers have seen more erosion in circulation, according to the latest data from the Audit Bureau of Circulations. Here is Jennifer Saba’s assessment for E&P:

The Audit Bureau of Circulations FAS-FAX report for the six-month period ending September 2006 released this morning confirmed yet again that major metros are struggling to show growth. The losses are steep while the gains are meager.

This is the fourth consecutive semi-annual report to register a severe drop in daily circulation and — perhaps more troubling to the industry — Sunday copies. While the estimated decline 2.5% for daily circulation for all reporting papers may seem negligible, consider that in years past that decrease averaged around 1%. Sunday, considered the industry’s bread-and-butter, is losing more, with a decline of 3%.

The Houston Chronicle registered a 3.6% decline in circulation over the last six months, according to E&P.

It will be entertaining to see how Chronicle publisher Jack Sweeney spins the decline in the press-release-posing-as-news article that is sure to come soon.

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Kevin Whited
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