This is an interesting marketing hook:
La Strada, 322 Westheimer, in the Montrose area has “martinis and manicures” on Thursday nights.
Owners Aldo and Robbie Catania said the success has turned what began as a September treat into an October event.
“They do this out in California and it goes gang-busters out there, so we thought we would try it out here on our patio. We only thought we would do it for a couple of weeks, but it just took off,” Robbie Catania said. “Two manicurists (were used) the first weeks and now we have 10 manicurists. We do about 80 people every Thursday.”
Women begin lining up an hour or two before the manicures even start at 6:30 p.m. The service is offered until 8:30 p.m. on a first-come, first-served basis.
