Clear Channel has generated a steady buzz about its new sports talk station, which fully launches its new format on KBME-790 on Monday, December 20.
Meanwhile, Salem Communications quietly launched a new conservative/Christian-oriented talk station overnight:
Salem Communications Corporation (Nasdaq:SALM – News), the leading radio broadcaster focused on Christian and family themes programming, announced two major Houston radio station initiatives. Today it launched a new station in the Houston metro area, News/Talk 1070 KNTH-AM. Salem’s long-time Christian Talk and Teaching station, KKHT-FM, moved from the AM band to a new dial position at 100.7-FM.
Chuck Jewell, general manager of KNTH-AM and KKHT-FM, commented on the new station and the addition of the new FM signal. “We’re delighted to offer Houston our successful News/Talk programming bringing some of the most intelligent talk on air today. For our dedicated Christian Talk and Teaching listeners, we now are able to provide the same inspiring programming over a strong FM signal. It’s returning KKHT-FM back to its original roots as an FM station serving the Houston metro area.”
News/Talk 1070 KNTH-AM offers a strong line-up of syndicated talk show hosts including Bill Bennett (5-8 AM), Mike Gallagher (8-11AM), Dennis Prager (11AM-1PM), Dave Ramsey (1-3PM), Michael Medved (3-5PM), and Hugh Hewitt (5-8PM).
That’s an extremely strong syndicated lineup that should readily appeal to the target audience (and beyond).
Political talk radio afficionados in Houston now have a wealth of choices after this latest addition, with KPRC-950’s revised lineup now including Sean Hannity, KTRH-740 getting a boost from the Chris Baker show, and KSEV-700’s lineup being headlined by local talkers Edd Hendee and Dan Patrick. Of course, KPFT-90.1 also offers a mix of talk programs from a more liberal perspective.
MORE: Salem makes room for another station in Houston
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