Is a new ad campaign enough to fix AstroWorld?

Image credit: Pixabay

John Wagner notes a Washington Post story that hints at some changes in Six Flags future. The Post story speculates that Mr. Six may be fired.

Wagner says Six Flags and AstroWorld need more help than just a new mascot or ad campaign:

My last trip to AstroWorld was about three years ago. It was badly in need of paint, repairs and general upkeep. I’m not alone in that assessment.

The remnants of the former themed areas created a weird experience, since the themes are no longer carried out.

The whole place seemed drab, messy and frankly, a little sad.

[snip]

Rather than spend millions on advertising — at least in this region — the company would be wise to invest in the park itself. Not on some new ride, but on the general look, feel and approach of the park.

It needs a good housecleaning and a strong focus.


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Anne Linehan is a co-founder of blogHOUSTON.