The Chronicle‘s Kristen Mack reports that local talker and pol Dan Patrick has bought a Dallas radio station:
Dan Patrick, whose years as a conservative radio pundit helped him win a Republican state Senate nomination, is expanding the reach of his voice with the purchase of a Dallas-area radio station.
By Labor Day, Dallas-area residents will be able to hear Patrick on station KMGS-AM (1160), based in the enclave city of Highland Park.
Patrick, who is announcing the deal today during his 4-6 p.m. drive-time show on Houston-based KSEV-AM (700), says he plans to duplicate KSEV’s conservative talk format on the North Texas station.
The Dallas talk-radio market is a pretty tough one. Given KSEV’s ratings struggles in Houston, it’s not clear that duplicating the KSEV programming in Dallas, where literally nobody knows Patrick or morning host Edd Hendee, is going to be successful.
We’ll have to let some of our Dallas blogging friends keep us up to speed on that.
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