Is its news, opinion, or what?

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Chron.com’s recent tendency to mix opinion columns with the regular news stream was on display in the metro/state section again today.

Austin Bureau Chief Clay Robison’s column, “Appointing Wilson could be a battle,” appears in the regular online metro/state news section with just that title (and no indication that it is opinion or analysis). But, the same column also appears in the Columnists sidebar in the same section.

So, how are online readers to know whether the Austin Bureau Chief’s column is opinion or news (and what of this “firewall” between news and opinion that we sometimes hear about)?

Good questions.

Of course, those questions have long been raised by the Chronicle‘s odd practice of having the head of its Austin NEWS bureau moonlight as an OPINION columnist. Even some Chronsters have confided to us privately that he ought to be doing one or the other. But apparently the Really Important People at the Chronicle feel differently.

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Kevin Whited is co-founder and publisher of blogHOUSTON. Follow him on twitter: @PubliusTX