Bruce Nichols of the Dallas Morning News has an interesting story about how HISD markets its products and services:
[HISD] dipped its toe into the marketing waters a decade ago and is now selling nine HISD-brand products and services to other districts, including Dallas.
[snip]
At a recent Austin meeting of school business officials, Houston ISD fit right in with the sellers of buses, janitorial supplies and gym equipment. Standing under a large HISD logo, the district’s retired chief financial officer, Leonard Sturm, handed out brochures and answered questions about curriculum software, construction services and other wares the district sells inside and outside Texas.
[snip]
But Mr. Sturm
