Here’s the headline on a recent Chronicle story:
Here are the first two paragraphs of the story:
A Crosby physician collected about $1 million from insurance companies after a series of fires over the past 10 years destroyed three of his homes, an expensive sports car and his office, authorities said.
Dr. David Mark McClellan, 53, was charged Wednesday with felony insurance fraud in connection with one of the fires.
Memo to Chron headline writers and editors: What is newsworthy about the story is not that a physician collected $1 million in insurance. Rather, the news is that he has been charged for felony insurance fraud related to the payouts. A better headline would have been, “Crosby physician charged with felony insurance fraud / Collected $1 million in claims over 10 years”.
