Local radio personalities Atom Smasher and Maria Todd have been ousted from their posts as hosts of 104 KRBE’s morning radio show.
Citing market research and “evolving market conditions,” Cumulus Media Partners Market Manager Patrick Fant says a new morning team will greet listeners on July 24. Atlanta-based Cumulus Media (Nasdaq:CMLS) owns KRBE.
Smasher, previously the afternoon radio host for the popular station, took over the morning slot last year when radio personality Sam Malone left the station to pursue a morning position at rival station 96.5 KHMX.
“We are taking steps to ensure KRBE’s continued market dominance, in pursuit of an audience that will reflect the vibrant personality of our city while serving the needs of our advertisers,” Fant said in a statement. “Our decision is based on research and a review of evolving market conditions, and we are confident that our new, world-class morning show lineup will take the station to even greater heights while engaging an even bigger audience.”
In Houston, even our radio folks must be world class!
UPDATE: Be sure to check out Mike McGuff’s post on all the changes at KRBE lately. Anyone employed there should keep an updated r
