Blogging it, METRO-style

Image credit: Pixabay

METRO’s $76,000/year blogger informs that METRO is working with Houston Grand Opera for the first time:

Walk into the lobby of the Wortham Center where two performances of the opera will be staged, and you’ll see a huge METRO banner hanging from the ceiling. This is our first partnership with the Houston Grand Opera.

“We thought it was such a good fit for us,” said Nicole Adler, advertising account executive at METRO. “It’s about the different communities in Houston. We have a lot of refugees in Houston – more than people realize. Since METRO goes to all the different communities and services them, this was a way to acknowledge them, their hardship and be there to serve them.”

Of course, a better way to acknowledge them might be to follow through with the 50% increase in bus service that was promised in the 2003 referendum (instead of cuts that are deemed “service adjustments”).

Elsewhere, the METRO blogger assures that the next round of rail construction is going to move along right on time, as promised:

METRO’s decision yesterday to build light rail on all five lines, instead of Bus Rapid Transit with a later conversion to light rail, represents a hugely ambitious goal.

We’ve said we would deliver all that by the end of 2012 – along with an Intermodal Terminal.

So how do we plan to do that?

Through a strategy called design/build. “Design/build, also called a hybrid delivery system, allows us to engineer and design a project while we’re beginning construction,” said Russ Frank, director of government affairs.

Let’s hope it works out better than the promised rollout of the stored-value (Q) cards.

But if it doesn’t, we’re sure METRO’s expensive blogger will spin it well for the organization.


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Kevin Whited is co-founder and publisher of blogHOUSTON. Follow him on twitter: @PubliusTX